PPC Management Services : Pay Per Click by Dlinkers


Are you in need of instant results? We will provide you strategic PPC services that can help
you maximize your ROI and help give your BUSINESS a quick boost.




PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Most widely used within search engine advertising platforms like Google, Bing & Facebook. The amount you’ll need to pay per click is dependent on a large number of factors including audience targeting, niche & keywords competition.

Google Adwords

If you aim for instant traffic, Google Adwords can place you in a prominent view in a search results page. Our PPC services allow your website to have an edge by enrolling you to Google Adwords to target online searchers and turn them into customers.

Facebook Ads

Facebook has been dominating social media with about 1 billion daily active users. We can help you take advantage of this trend through Facebook Ads. This is a huge opportunity for you to target Facebook users and drive leads from them.

Bing Ads

Open up an additional 66 million users that aren’t on Google. Bing ads expand the awareness of small businesses, and in return more customers. Increase your exposure online some more with over 30% of the search engine market share along with 5 billion monthly searches.



Our PPC services are backed up with research and studies. We research on audience behavior and current industry trends to bring you highly targeted campaign.


When we’re done gathering significant data, we give ample time for planning and testing. This will ensure the effectiveness of our campaign.


You don’t have to worry about the complicated process of setting up your ads and running them. We will take care of it and make sure every important detail is in place.


We set it and monitor it. We conduct regular monitoring and result analysis of the PPC ads. We make sure that you know the progress of the PPC campaign.


We always enjoy working with awesome companies. Here are some of the happy clients that we work with. We are hoping that you can also be one of them. Join the fun for business growth!

  • draculas

Benefits Of PPC Advertising

Pay-per-click advertising helps you get in front of customers when they are searching for products, services or businesses like yours in Google Search and on Google Maps.

You only pay for results, such as clicks on your advert, hence the name pay-per-click advertising.

Google Ads (formerly Google AdWords) gives control of your advertising costs with a budget cap, so you’ll never spend more than your monthly limit and you can start and stop your ads at any time.

Pay-per-click advertising can help you:

  • Show up in search results when people search for what you offer
  • Capture attention with display ads and images
  • Bring your business story to life with video ads
  • Show off your inventory with shopping ads
  • Promote your app with app campaigns

In most cases PPC advertising should not be your sole marketing channel. However, as part of your holistic digital marketing mix, Google Ads is effective at driving quick results, highly measurable and works faster than SEO.

PPC ads dominate the search results pages, but keep in mind that once you stop paying your visibility disappears. We recommend PPC advertising in conjunction with wider web marketing activities.

WhatClients Say

Dlinkers has been in the digital marketing industry of almost 10 years now. We have provided digital marketing services to businesses from different industries. Here’s what our clients can say.

  • Whether it’s web design project which is done for me or SEO, he truly is a man of his words and does what he said that he gonna do.

  • Al is very honest and explains things very well. He said that we’re going to have 2 to 3 months to get us on top of Google.

    Dr. Stefan
    Dr. Stefan
  • As of March 1st I’ve been found for first 1, 2, 3 spots on Google for the search terms body wraps and IT Works body wraps.


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FAQs Pay-Per-Click

PPC is a very lucrative business for site owners, that why millions upon millions of websites offer PPC advertising to grace their pages. While the exact number of sites that offer it is unknown, PPC ads will show up on thousands of sites your desired clients may peruse, reaching them right where they are.

It all depends on the bidding strategy. In short, you set up a maximum you want to pay, and Google can spend up to 20% more for that bid.

There are other bidding strategies such as “Maximize Conversions”, and “Enhanced CPC”, which allows Google to increase the cost of bids. The maximum a client can spend on a day would be up to 2x the max daily spend and not more than 120% of the month overall.

For example: Say a client wants to specifically pay a cap of $100 daily. If the bidding strategy is “Maximize Conversions” or “Enhanced CPC” then google can decide to spend up to $200 on that specific date, with a total spend of $3600 for the total 30 days, but no more than that.

Depending on your budget and goals, we’ll tailor a strategy for your Google Ads to get you a killer ROI.

The location of where your ads will appear depends on your desired area of placement as well as the amount of competition that exists for each search term you’re bidding on. You could end up on page one or page 3, etc. depending on the outcome of the auction.

Wherever your ads are relevant (and Google with determine this), Google will display them.

SEM is Search Engine Marketing – which comprises of all marketing that can be related to a search engine, such as Google, Bing, Yahoo etc. This marketing relates to search (text ads), Google Shopping ads, Ads in Google Maps, the Google Display Network and YouTube.

PPC is Pay Per Click – which is the traditional way of paying for a search ads campaign, you jump in to an auction and if someone clicks on your ad, you pay for that click. There are other ways to pay for your ads in SEM, like cost per 1000 Impressions (CPM), Cost per View (CPV) or even Cost per Conversion.

Remarketing is a way to present ads to people that have already interacted with your brand. You can install something called a “cookie” on your site that then follows the person that has been in your site across the net. This remarketing strategy can then be used in Google Search, Shopping, Display and Youtube ads.

The Google Display Network is a conglomerate of more than 4 million sites across the globe where Google display ads can show. These sites have been identified by different industries and Topics. If you have a display campaign using the GDN (google display network), which includes Youtube, you can decide who to show the ads to, define the demographics of these individuals and the placements that’ll impact them most!

Don’t fall for a PPC agency that does not communicate with you or provide you with details on the progress of the campaign. Choose a team that regularly communicate with you and regularly update you about the campaign.

At Dlinkers, we value the communication we have with our clients. We make sure that all relevant information is relayed to our clients. Your opinions are valuable to us, thus we will update you on a daily basis so you could provide us feedback for the improvement of our services.

Within Google ads you can use location extensions which tie in with Google maps and Google my business. So, when someone searches within Google maps for ‘hairdressers near me’ you will show up on their searches if your offering is within their determined area.

Let’s go through each type of match individually in order to explain them.

Broad Match: This is an option that can be attached to your ads against searches that include things like misspellings, comparable words, searches that are related or their relevant variants.

Phrase Match: A phrase match will allow your ads to be shown in searches that match phrases related to your keywords. However, these will need to be quite accurate as any searches with different words inserted into the phrase, will not display your ads.

Exact Match: Exact matches are ads that will show to individuals searching for those exact keywords. This may be helpful if you offer a very specific product.

Negative Match: Here, this setting allows you to exclude your ads from searches that include a particular keyword. For example, if you only sell formal shoes, you can exclude words like “running”, “sneakers” or “sports”, from your ads, so anyone looking for running, tennis or sports shoes will not see your ads. This will save on your CPC (cost per click).

You can track the success of your PPC campaigns and its overall progression through a number of means.

  • You can just leave it to us. It’s the easiest option, we’ll keep you informed 😉
  • You can determine success based on the click through rate (CTR) of your ads which shows how many people are keen to learn more about your offering.
  • You can gauge your quality score, which is determined by a combination of your keyword performance, ads, landing page performance and other factors.
  • You can analyze your cost per conversion (CPC), to determine how much is being spent in order to gain a new client and consequently your ROI.
  • You can also use Google Analytics and the Google Ads interface to collect valuable gleanings on how your ads are performing.

It’s important to assess your results on a holistic level to determine if your benchmarks are being reached and how to proceed accordingly.

Impression share is the number of times your ad was served to someone divided by the amount of times it was eligible to be served. Quality score is a score out of 1-10 you receive that indicates the quality of your ads. Quality score comprises expected CTR, ad relevance and the landing page experience.

This behavior is known as click fraud and Google has a few methods in order to hinder this.

If a bot is being implemented to continuously click on an ad, Google will block activity from its IP address. You will therefore not have to pay for any clicks from that specific address. However, if the ad is clicked on manually, if will count as a normal click.

You can however manually block clicks from certain IP addresses, meaning you can stop competitors using up your valuable budget if you strike first.

While they sound similar, they’re both very different. CPC occurs when you pay for whenever someone actually clicks on your ad. CPM, however, is when you pay for whenever your ad is displayed.

Both of these can be valuable metrics depending on the type of results you’re after.

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